We developed a juicy brand identity, packaging, and photography for FirstSun, a yellow kiwi fruit production and distribution company. Sun-ripened hues and playful typography reflect the energy and vibrancy of freshly harvested yellow kiwis. Custom photo shoots capture the unique textures and golden tones of the fruit, then guide package layouts that pop on shelves. Clear labeling and eco-friendly materials complete the system, ensuring FirstSun stands out from orchard to table.