Omweg Farm branding

Omweg is a small regenerative farm in Swellendam, and they do things differently. Slower. More intentionally. No shortcuts. Everything, from their soil to their pigs, is nurtured with care and respect. Our job was to help that story come through clearly and honestly.

The packaging is bright, bold, and full of life, just like the farm itself. The words “Leef, lag, veg, sing, werk, bid, huil” are front and centre: a celebration of real life in all its seasons. It’s a reminder to live fully, and to see food not just as fuel, but as part of a bigger, beautiful cycle.

It’s not just about meat – it’s about connection. To the land, to the animals, to our future and to the people who choose to take the longer, harder road. Just like Omweg.